"It's
not easy to find a leader who can manage Jakarta. Takes a strong
leader, decisive, and courageous." Speech of President Sukarno, 28 April
1966, the inauguration as Governor of Jakarta Ali Sadikin already made
clear that his leadership qualities of a Governor of Jakarta.
At that time, many urban problems, such as water shortages, corruption, crime, litter, and the flood, still haunt Jakarta. President Sukarno dreamed of all these problems disappear and Jakarta have become the pride of the world. For this reason, the figure of the leader of a hard, firm, and brave a requirement.
After that, six times Jakarta had changed leaders. Jakarta was the hope of making known to the world successfully. Unfortunately, contrary to the stature Jakarta imagined. Now, the world is already familiar with Jakarta as the city flooded, traffic, and criminal. The question now, what kind of leadership figures who become ideal citizens?
Wednesday, March 21
INDONESIA CAN BE A NEW PROBLEM FOR ASIA
This time the post of "Indonesia Could Be a New Problem For Asia". Various world leaders and economic leaders hailed the success of Asia came in various fields, especially economics. Various countries are also competing to strengthen their influence in Asia, not least the United States.But progress in Asia is not without blemish. Some
countries such as China and India, two countries most advanced in Asia,
is threatened if disturbed development can not meet the expectations of
society.
In addition, the chances of open conflict between countries in Asia are the largest in the world. That is why an expert on politics and the U.S. economy, Lex Reiffer, said that Asia is the biggest threat to world peace.
Indonesia as a developing country - was heralded as the government - did not impress Lex. Data is the data apparent progress, the actual state, Indonesia so poor resources.
In addition, the chances of open conflict between countries in Asia are the largest in the world. That is why an expert on politics and the U.S. economy, Lex Reiffer, said that Asia is the biggest threat to world peace.
Indonesia as a developing country - was heralded as the government - did not impress Lex. Data is the data apparent progress, the actual state, Indonesia so poor resources.
Studi Pemasaran bersama Mbah WIKIPEDIA>
Pemasaran (Inggris:Marketing)
adalah proses penyusunan komunikasi terpadu yang bertujuan untuk memberikan informasi mengenai barang atau jasa dalam kaitannya
dengan memuaskan kebutuhan dan keinginan manusia.
Pemasaran dimulai dengan pemenuhan
kebutuhan manusia yang kemudian bertumbuh menjadi keinginan manusia. Contohnya,
seorang manusia membutuhkan air dalam memenuhi
kebutuhan dahaganya. Jika ada segelas air maka kebutuhan dahaganya akan
terpenuhi. Namun manusia tidak hanya ingin memenuhi kebutuhannya namun juga
ingin memenuhi keinginannya yaitu misalnya segelas air merek Aqua
yang bersih dan mudah dibawa. Maka manusia ini memilih Aqua botol
yang sesuai dengan kebutuhan dalam dahaga dan sesuai dengan keinginannya yang
juga mudah dibawa.
Proses dalam pemenuhan kebutuhan dan
keinginan manusia inilah yang menjadi konsep pemasaran. Mulai dari pemenuhan
produk (product), penetapan harga (price), pengiriman barang (place), dan
mempromosikan barang (promotion). Seseorang yang bekerja dibidang pemasaran
disebut pemasar.
Pemasar ini sebaiknya memiliki pengetahuan dalam konsep dan prinsip pemasaran
agar kegiatan pemasaran dapat tercapai sesuai dengan kebutuhan dan keinginan
manusia terutama pihak konsumen yang dituju.
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